CHALLENGE

Women are not giving themselves self-exams for breast cancer, and there is not enough awareness about the symptoms to look for and how to check for them. Create a campaign to raise awareness of the importance of self-exams.

Team:
Victoria Rosenthal, Copywriting and Conceptualization
Rachel Vasquez, Art Direction and Conceptualization
Veronica Von Wachter, Copywriting and Conceptualization
Daniel Jungkind, Copywriting and Conceptualization


#TOuchYatits

We used Never Fully Dressed’s viral t-shirt design to help get women’s attention — but slightly changed. In partnership with the Breast Cancer Research Foundation, each t-shirt in the collection features an important symptom women need to look out for.

Each t-shirt will come with an easy-to-understand, Ikea-like booklet that teaches women how to perform self-exams and what symptoms to watch out for.


T-shirts

TextureChange.jpg
Dimpling Portfolio.jpg
Leaking Portafolio.jpg
Lumps Portafolio.jpg
Nipple Inversion Portafolio.jpg
Rash Portafolio.jpg

tags

Tag Mockup.jpg
Tags Boobs Purple.jpg

booklet

Booklet Purple.jpg
Booklet 2 boobs purple.jpg