CHALLENGE

Create an event by Refinery29 for Perrier to launch their new slim can flavors: watermelon and strawberry. The event should be instagrammable and centered around art.

Team:
Victoria Rosenthal, Copywriting and Conceptualization
Rachel Vasquez, Art Direction and Conceptualization
Valeria Figueroa, Art Direction


#SIPEASY

#SIPEASY is a fresh take on the 1920s speakeasy, where Perrier will invite people to celebrate art. To combine Perrier’s green tones and the lush speakeasy feel, the venue will be decorated with greenery. The venue will also have a discrete entrance through a wall painted with a watermelons and strawberries.

Screen Shot 2018-09-06 at 12.36.15 AM.png
Screen Shot 2018-09-06 at 2.13.17 AM.png
chefstable_large.jpg

Look & Feel

Lush / Fresh / Mysterious / Green / Chic

Performances

To emphasize the artistic atmosphere, Dua Lipa, a popular and dynamic new artist, will perform a live show. There will also be other performances by up-and-coming artists. Musical performances would be accompanied by a brass band where fitting to help set the tone for the event.

1764587e15e83fe0e02e82aedcb4a0a3 copy.jpg
DUA-LIPA-KOKO-10.10.2016-DANIEL-ROBSON_14.jpg
b5d468464cbb4e3fdd7f8c1b69209e39.jpg

FRUIT PATCHES

There will be small watermelon and strawberry patches inside the venue. Each patch will have baskets and little barrels filled with slim cans available for guests to try, and the barrels will be cooled with watermelon and strawberry ice.

FRUIT TUNNEL

Sharing spot #1. Located in the entrance of the event so all guests are immediately enveloped by Perrier's new flavors. The fruit tunnel will be formed by greenery, hanging strawberries and slices of watermelon.

strawberry-pallet-planter-04.jpg
minorista-original-verduras-maravillosas.jpg
Screen Shot 2018-01-08 at 8.00.50 PM.png

PORTRAIT WALL

Sharing spot #2. Before the event, local artists and students in art schools will be invited to submit portraits of a person they find extraordinary made in their own personal style. The portraits will be hung on the venue walls. Guests can get their picture taken by a photographer with a 1920s-esque standing "box" camera. Their photo will show up on the wall as a digital portrait with an oil painting filter, switching every 10 minutes to allow for new guest photos. This creates the opportunity for them to become part of the installation.

899f7d95fee4d616a6046aeb44fd50df--photo-wall-art-photo-walls-1.jpg
Harry.gif
385320ad5ae94b51cc9054c2818f75d4.jpg

cocktail time

Sharing spot #3. A list of signature cocktails specially mixed with Perrier’s watermelon and strawberry flavors will be served in unique glasses. Other basic drinks will also be available. Each signature cocktail will have a unique glass designed by a different artist and will be etched with Perrier and R29's logos, which guests will be able to take home as a souvenir. 

WHO'S INVITED?

Subscribers to Refinery29 will receive e-mail invitations with mandatory RSVP and limited spaces. Influencers with a relationship to R29 will be sent printed invitations. The location will be revealed the day of the event to keep with the speakeasy theme.

f5f6c129dbdd73b2ea06bf6b061c6550.jpg
Screen Shot 2018-09-06 at 2.54.44 AM.png
6851ff0e-0357-4901-a63e-6d689dcbaf3e.jpg