Take a brand you like and create a campaign with a new direction for them.
Victoria Rosenthal, Copywriting
Rachel Vasquez, Art Direction
Valeria Figueroa, Art Direction
Some things don't need to be pink
Dollar Shave Club offers men something awesome: good razors delivered to your home at a great price. We wanted to offer women the same deal that is offered to men. After all, there is no actual difference between men's razors and women's razors – except that women's razors are pink.
Women pay more for razors than men.
Women don't need a pink razor.
Some things don't need to be pink.
Billboards in trains and metro stations in large urban cities introducing Dollar Shave Club to Millennial and Gen Z women.
Pop-up shops in large cities “Some Things Don’t Need to Be Pink” trial boxes.
Boxes will be packaged pink but will contain regular silver and blue Dollar Shave Club razors inside, for a twist. T
These razors will serve as an opportunity for women to test DSC.
Sponsored content on Instagram and Facebook, and ads on YouTube.
These videos show the reality of shaving for women.