1 in 10 young women can’t afford pads or tampons. The lack of access to period products, which happens everywhere, including the U.S., leads to women and girls missing work and school. It’s a human rights issue. We created Free Period. to raise awareness of the lack of access to period products worldwide.
Rachel Vasquez, Art Direction and Conceptualization
Victoria Rosenthal, Copywriting and Conceptualization
We wanted to shock people into action by putting women like us in these women's shoes. To do so, we conducted a simulation in a bathroom stall, where we placed a speaker that played a recording of someone asking for a tampon. We also put up flyers with the facts on stall doors.
THE STAIN CAMPAIGN
To raise awareness on a larger scale, we made stickers that lead to our informative website, freeperiod.net. We bring these stickers, or "stains," with us wherever we go and we put them up in public bathrooms. We also gave stickers away to others so they could get involved.
We post the pictures we receive of the "stain" on Instagram, through @freeperiod_.
Through freeperiod.net, we inform visitors of the problem and suggest actions they can take. We have provided links to charities that visitors can donate funds to. We also help direct them to local shelters in case they want to donate products.
We have more information available for visitors to read. They can read about the effects of the problem and about who it affects. We also list ways visitors can get involved, from signing a petition, to starting a Take a Tampon, Leave a Tampon basket themselves.
take a tampon, leave a tampon
In order to address the problem in our own communities, we started the Take a Tampon, Leave a Tampon program. We placed these baskets in bathrooms that don't have tampon dispensers. Just like Take a Penny, Leave a Penny, we leave a few tampons for the next person to take if she needs one and suggest that those that can leave one do so.